Brand Introduction: "CELUCASN" sub-brand.
Das Leben is a brand that is simple and full of warm details. Advocates daily life, simplicity, comfort, warmth and joyful attitude to life.

Brand positioning: Simple lifestyle brand, for the general public of 18-30 years old consumer groups. Suitable for everyday home and casual wear, simple style, versatile and practical, classic time.

Brand style: Life, simplicity, comfort, warmth, and joy.

Advertising slogan: Back to life